Broker Check
Howard Udoff

Howard Udoff

Senior Vice President of Brokerage

Howard Udoff is Senior Vice President of Brokerage with Planning Alliance. He oversees the Disability Insurance and Long-Term Care Insurance wings of the firm. Additionally, he works closely with Life Insurance Brokerage Managers and Disability Insurance Specialists within the firm maintaining strategic relationships with the independent broker community and insurance carriers.  

Howard joined the firm in 1997, then Alter & Co., Inc. He started his career as a Brokerage Representative with The Paul Revere Insurance Group in 1979 and was appointed Sales Manager in 1982. His success in this role propelled his appointment to General Manager of the New Jersey Brokerage office in 1986. In 1996, Howard was appointed the General Manager of the combined Brokerage and Group office for New Jersey. 

Howard has been and remains a respected leader in the insurance industry. He was an active member and former President of the Newark Association of Life Underwriters. He has served as Secretary/Program Chair for the Northern New Jersey GAMA Associates (1992-93) and has moderated the LUTC course for decades. He is a Founding Member of the International DI Society. 

Howard graduated from the University of Maryland in 1978 with a Bachelor of Arts in Psychology. Moreover, Howard received his Registered Health Underwriters designation in 1987 and he is also certified by the Corporation for Long Term Care and holds the CLTC designation since 2007. He is a licensed insurance agent and Registered Representative of Park Avenue Securities, LLC in multiple states. Howard has won the Elite Disability Specialist of the year award three out of four years, and he is a member of AHIA, NAHU and MDRT. He has qualified for Leaders Club every year since joining Guardian in 1997.

Howard resides in West Orange, New Jersey with his wife and has three grown sons. He enjoys tennis, biking and the outdoors.

Registered Representative of Park Avenue Securities LLC (PAS). Securities products offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. Planning Alliance is not an affiliate or subsidiary of PAS or Guardian. CA Insurance License Number - 0D23460.

2022-148045 Exp. 12/24